ABOUT ME
Writing has been a passion of mine since I’ve been old enough to hold a pencil.
In high school, the highlight of my day was creative writing class,
where I could conjure up stories that transported me to places that seemed
infinitely more exciting than my classroom in the New Jersey suburbs.
When it came time to go to college, my practical nature won out and I opted
for a degree in Advertising. This way I would be able to find a steady job that
paid me to write, instead of living off ramen noodles while I struggled to
pen a bestselling novel.
My first job after graduation was a marketing role with a company that sold GPS devices for airplanes. I really enjoyed learning about the technology and the aviation industry. Eventually, I became knowledgeable enough not only to create marketing materials, but also to give product demos at trade shows.
This newfound fondness for technology led me to build a 10+ year career in tech marketing with a heavy focus on content creation and strategy. I've served as a writer, editor, content marketing strategist and marketing director for B2B companies spanning a wide range of technologies and industries. While most of these companies are not tech giants, they provided me with invaluable firsthand experience in many areas beyond content marketing including demand generation, SEO, social media, branding, corporate communications and public relations. Because I know how everything works—and works together—I have a unique understanding of what's required to create high-quality content that drives engagement.
​
I had dreamed of being my own boss for a long time, but until recently, was too risk averse to do it. A few months ago, various life events led me to conclude that I would rather take a chance on myself than live with a lifetime of "what ifs." So I quit my job at a SaaS startup to become a freelance B2B content marketer, and here I am. I hope you'll take a chance on me (queue Abba).
​
To learn more about my experience and accomplishments, view my LinkedIn profile.
​
WHY WORK WITH ME?
I've been in your shoes.
When I was a marketing director, I managed numerous freelancers and agencies, so I know what makes for a great client experience—and what makes you want to scream in frustration. I'm committed to delivering content that is well-researched, on brand, incorporates your target SEO keywords and hits your key messages.
Nobody wants to read content that's full of meaningless marketing fluff and business jargon, or hyperfocused on product features instead of what matters to them. I write content that is easy to read, centered around what's important to your target audience, and free of fluff and jargon. Transforming complex technical information into easily digestible takeaways is my specialty.
My diverse background
makes for better content.
I have written, edited and produced every possible type of content you can imagine from blogs, whitepapers, press releases and emails to case studies, sales collateral, landing pages and newsletters. I also have firsthand experience with demand generation, SEO, branding, social media, public relations and many other areas of marketing and communications. Because I understand how everything works—and works together—I have a unique ability to create content that achieves the desired objectives while seamlessly integrating with other marketing tactics and strategies.
I come highly recommended.
Clients, former managers and colleagues describe me as not just being a great writer, but also as being creative, collaborative, flexible, organized and fun to work with. Read the testimonials below and see for yourself.
I deliver results.
Decades of experience in content creation and strategy has shown me how to create high-quality content that delivers measurable results. Here are some highlights:
​
-
Wrote copy for a brand campaign microsite that exceeded all goals by driving over 840,000 page views, 163,000 content downloads and 1,700 form submissions within three months.
​
-
Developed and executed a content marketing campaign centered around a proprietary research study that generated hundreds of leads.
​​
-
Created content for a Fortune 500 company brand campaign that was awarded "Best digital marketing campaign" and "Best integrated marketing campaign" at the 2022 FAXIES, which recognize excellence in telecom PR and marketing.
-
Conceptualized and executed a content strategy that helped double blog traffic and more than triple marketing-qualified leads (MQLs) in just a few months.
-
Created a webinar program that resulted in 11 new sales opportunities worth over $1 million.
-
Authored multiple winning entries for prestigious commodity trading and risk management (CTRM) industry awards.
-
Wrote the winning response to an RFP worth millions of dollars in annual revenue for an
EdTech company.