RESULTS

Creating content for B2B tech startups, midsize organizations and Fortune 500 companies for over a decade has taught me what makes for good content, and what pitfalls to avoid. Here are some of the results I've achieved.

Wrote copy for a brand campaign microsite that exceeded all goals by driving over 840,000 page views, 163,000 content downloads and 1,700 form submissions within three months.

Developed and executed a content marketing campaign centered around a proprietary research study that generated hundreds of leads.

Created content for a Fortune 500 company brand campaign that was awarded "Best digital marketing campaign" and "Best integrated marketing campaign" at the 2022 FAXIES, which recognize excellence in telecom PR and marketing.

Conceptualized and executed a content strategy that helped double blog traffic and more than triple the number of marketing-qualified leads (MQLs) in just a few months.

Authored multiple winning entries for prestigious commodity trading and risk management (CTRM)
industry awards.

Wrote the winning response to an RFP worth millions of dollars in annual revenue for an EdTech company.

Created a webinar program that resulted in 11 new sales opportunities worth over $1 million.

Clients

TESTIMONIALS

"Lauren played a key role in the early stages of the development of our brand identity, and through her writing we really found what was essential to our voice. She told the stories of our clients in a way that made what could have been mundane B2B content into compelling narratives that our enterprise audience connected with. It had a profound impact on our brand as well as our ability to deliver tangible results. She makes the complex both simple and interesting. She was a lead in connecting with our clients and represented our business with professionalism, integrity, grace and style."

Jason Rogers

VP, Enterprise Marketing & Creative Strategy, Spectrum Enterprise

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